Personality in branding photos is key.
Personality is what makes us unique, and it’s our uniqueness that helps us stand out in a sea of competition. You want to be sure that your personal branding images represent your brand in a way that is authentic and true to who you are.
Unlike stock photos, personal branding photos connect with your audience by showing images of yourself. People want to work with real people. They want to see the personality of the person they are working with, and they want to feel like they can trust you.
So why not use your personal branding images to show off your personality? You could be just like everyone else, or you could stand out and make a lasting impression on potential customers.
So how do you show your personality in your business photography?
Here are five tips:
01. BE YOURSELF
The most important thing when it comes to branding photos is to just be yourself. Don’t try to be something you’re not, because your audience will be able to see right through that. Authenticity is key when it comes to branding, and if your photos don’t reflect who you are then people won’t trust you or your brand. Show your humanity and your personality in your branding photos, and people will be much more likely to connect with you.
02. CAPTURE YOUR BUSINESS IN ACTION
Showing behind the scenes of your business is a great way to connect with your audience and show them who you are. If people can get an idea of what it’s like working for you or collaborating on projects, they’ll be more likely to trust you as a brand.
So don’t be afraid to show a little bit of the inner workings of your business in your branding photos. Whether it’s a photo of you working at your desk or standing in front of your latest project, give people a sneak peek into your world.
For example, if you’re a nutritionist, show some pictures of you cooking in the kitchen. If you’re a web developer, show some shots of you at your computer working on code or designing websites.
Or if you run an online store selling handmade jewelry then you could take photos of yourself making and packaging the products. These kinds of images are great for social media like Instagram, and they will help you to connect with ideal clients who can see what happens behind the scenes.
03. USE PROPS
Using props in your branding photos is a great way to add personality and make the images more interesting. They can also help you to connect with an audience, as people will be able to relate to what they see.
For example, if you’re a fitness coach you could use props that represent your niche, like a set of weights if you work with athletes or a stack of books if you’re a writer. From your favourite mug to a pen or t-shirt you love using, any items that are personal to you can be used as props.
04. CHOOSE A LOCATION THAT TELLS YOUR STORY
Another way to convey your personality in your branding photos is by choosing a location that represents who you are. You want to communicate your story as a business owner and create an image in line with your company. Together with your photographer, you can decide where to do your photoshoot. Whether it will take place in your office space, your favourite coffee shop or your own home or garden, make sure that the location reflects your brand.
For example, a yoga instructor might choose to do their shoot in a park surrounded by trees or next to a river, as this would be in line with their values and what they stand for. Alternatively, an artist may want to take photos at an old building or in a colourful neighbourhood to show what inspires their work.
05. SHOW YOUR PASSION, HOBBIES, AND INTERESTS
Finally, don’t be afraid to show off your hobbies and interests in your branding photos. People love seeing what other people are passionate about, so let them into your world a little bit. If you love running in the morning, doing yoga, cooking, painting, or gardening, these things can be incorporated into your photos.
If you are a dog lover, then include your dog in some of your photos! Your pup will show off a bit of personality and make you seem approachable to clients.
You don’t have to do this in every photo, but it’s a great way to show your passions and interests that may or may not be related to your business.
When you’re taking photos for your branding, it’s important to let your personality shine through. Have fun with it, be yourself and don’t hold back.
Showing who you are as a person will help people to connect with your brand, so allow them to see the real you in your photos!
Curious to learn more? Check out my last blog about 14 creative ways to market your business: https://brandingstories.co.uk/small-business-marketing/
At Branding Stories, we create headshots for professionals that help you communicate your business and brand vision to your ideal clients. To learn more, check the about page, or our photography portfolio. Ready to discuss your photoshoot? Get in touch over on the contact page.