Personal Branding – It’s More than a Headshot
As a professional photographer, I hear the same thing from small business owners all the time: they’re looking to stand out among other businesses, and just having a professional headshot isn’t enough to do that anymore. Business photography has evolved and today’s business headshot has become more than just portraits.
If you run your own business, you know that having professional headshots and professional product photography for marketing purposes, on your website and social media is important if you want to achieve your business goals. It’s the first thing customers see when they find you online, and it can make or break whether they decide to do business with you.
That’s why when working with small business owners and entrepreneurs I take my time with each client to understand what look, feel and style they want to achieve from their personal branding photo shoot, way before they get in front of the camera.
You want your business headshots to reflect who you are, what you do, tell your brand story, and what makes your business unique. Because each of those things contributes to how your clients perceive you and you want your photos to make a good first impression.
A creative professional photography photo shoot can shine a light on you as a business owner and make a positive impression on your industry audience and potential clients with quality branding photography that attracts eyes to your brand.
During our discovery call, I like to learn about you and your business, what makes you unique and why people should do business with you, and use the info as a foundation for ideas on how to design your photo shoot.
Your personality is your selling power
For example, I just worked with an executive in the south east of England who needed new headshots.
She said she’d never liked her professional headshots taken because she thought she didn’t look like herself in them; they were lacking an authentic feel and felt stiff.
She recently escaped the corporate world and started her own small business as a consultant.
After our call, I was able to suggest that a more relaxed, natural, approachable look in her personal branding photography would be the best for her business to help her connect with her audience on a more personal level.
That ended up being the difference she needed to take her business to the next level.
We’ve designed her shoot to tell her brand story and create professional photos that highlighted her personality and warmth in a way she hadn’t expected.
Regardless of whether you’re a small business owner, a life coach or an expert in your field; the entire point of having professional headshots taken is for them to represent who you really are as a person and brand.