As a small business owner, you know that business marketing is essential to your success. Creative marketing is all about thinking outside the box and doing something different than everyone else in your industry.
There are many creative marketing ways to promote your products or services, and in this blog post, we will discuss the top fourteen! These methods are proven to be successful, and they will help you reach more customers and increase sales.
1. Create a quiz
Quizzes are a great way to engage your audience and create brand awareness. When you create a quiz, potential customers will want to take it because it will offer a personalised experience and they want to find more about the results in relation to your service or product.
In addition, quizzes are a great way to learn more about your customer especially if you are a new business. So, be sure to ask questions about their interests and needs.
When creating a quiz, make sure it is relevant to your business. For example, if you own a pet store, you could create a quiz about what type of dog breed would be best for a person based on their lifestyle.
2. Make a video
Video content is one of the most popular forms of content on the internet, and you should take advantage of this great way to grow your business. Videos are engaging and can help your brand connect with your audience on a deeper level. Upload them on your social media, Linkedin page, website or YouTube channel.
Tell your story in a video format! Use this marketing opportunity to talk about how you got started with your business, why offer this product or service, and what makes it unique from others out there who are offering similar things. And remember: keep them short (less than three minutes) so users don’t get bored while watching them.
3. Offer a free trial or free tools
People love getting something for free! And, it is one of the best ways to get new clients because they will be interested in trying your product or service without having to pay for it first. So, offer a free sample or trials whenever possible with no strings attached. You will be surprised how many people can turn into loyal customers after trying your product for free.
In addition, offer free tools that your customer can use to help them with their business. This could be anything from a template for a proposal or budget to a guide on how to improve productivity.
4. Create Freebies as part of your marketing strategy
Give away freebies to customers who sign up for your online newsletter or subscribe. Create free marketing materials that are relevant for your audience. Freebies can be anything from a t-shirt to an ebook about how they can improve their business operations with the help of yours! Giveaways are a great way to reach your target market and get people interested in what you have going on as well as increase brand awareness and customer loyalty.
5. Promote your business with social media marketing
Another creative way to market your business is by creating and sharing compelling stories on social media profiles like Facebook or Instagram. This will show people that there are real people behind the brand and they care about their customers.
In addition to sharing stories, you should also use social media marketing to promote your products or services. This includes posting photos of them and links back to the website where they can be purchased.
6. Go live on social media
Going live on social media profiles like Facebook or Instagram is a great way to connect with your audience in real-time. When you go live, people can ask you questions and get answers instantly. This is a great way to build trust and credibility with your audience because they’re able to see that you’re transparent and honest.
In order to make the most of social media lives, be sure to plan ahead and know what you’re going to say. You should also have a goal in mind for each live video so customers will walk away knowing what they need to do to use your product or service.
7. Email marketing
Email marketing is a great way to reach out in order to engage with customers who have already expressed interest by signing up on your website or social media page, so they’re more likely than others to open them. But how do you make sure your newsletters are effective?
Well, first of all, be sure to include interesting and relevant content. This could be anything from upcoming events to articles about your industry or how to improve business operations. And, don’t forget to include images and videos for a more engaging experience.
In addition, you can use newsletters as a way to promote special offers or discounts that are available only to subscribers.
8. Write engaging blog posts
One of the most effective ways to market your business is by writing engaging blog posts. When you write informative and interesting blog posts, you will attract more visitors to your website. Not only that, but you will also establish yourself as an expert in your field. So, make sure to spend time writing high-quality content for your blog!
A blog is a great way to show off your expertise and knowledge about your industry. Plus, it can help you connect with customers on a more personal level. When creating a blog post, be sure to include images, videos and infographics for a more engaging experience.
In addition, make sure to include keywords and phrases that people are likely to use when they use search engines like Google to search for information about your industry. Google is one of the most popular search engines, so it is important that you optimize your blog posts for Google.
To find out what people are searching for online on Google, use a free tool like Keyword Planner which will show you how many times per month certain words or phrases are being searched. This information can help you determine what keywords and phrases to use in your blog posts. This will help your company rank higher in search engine results pages (SERPs).
And, don’t forget to promote your blog posts on social media and through email marketing. This will help you reach a larger audience.
9. Hold a contest or giveaway
Contests are another great way to market your business and get new clients. They create buzz in the community and get people talking about your company. Plus, they’re fun!
Giveaways can be a bit more challenging than contests, but no less rewarding when done right. Giveaways are designed to attract new customers by offering something of value for free.
Be sure to choose a prize that is relevant to your business and that will interest your target audience. For example, if you a business coach, give away a free business plan.
Always make it easy for people to enter your contest or giveaway. The more steps involved, the less likely they will be to participate in the first place! Make sure there are no requirements other than entering their email address so you can send them future offers once they’ve entered (with permission).
10. Network with other local businesses
Networking with other small businesses is a great way for marketing your business. When you network, you can create partnerships with other businesses and exchange referrals. In addition, networking provides an opportunity for you to learn from other business owners in your industry. Share business cards with other business owners and be sure to follow up with them after the meeting.
11. Give a speech or presentation on your business
Giving speeches and presentations is another great way to promote your business. When you give a speech or presentation, you have an opportunity to talk about what you do and how it can help people. In addition, you can share success stories from existing customers who have worked with you in the past.
It’s important that your speech is engaging so as to keep people interested in what you’re saying. You should also make sure there are no spelling errors or grammar mistakes because these can be distracting for listeners who might otherwise enjoy listening to you speak about your business!
12. Create a Facebook group for your business
Creating a Facebook group is another creative marketing strategy and get the word out about what you do and get new customers. You can invite existing customers who have used your products or services successfully, as well as other people interested in learning more about them. It’s also important that you post valuable content in the group on a regular basis so people will keep coming back.
When creating your Facebook group, be sure to name it something catchy that will make people want to join. You should also make sure the cover photo and profile picture are professional and represent your business well.
13. Give a free workshop or webinar
Giving a free workshop or webinar is another great way for you as a small business to connect with your target audience. When people attend your workshop or webinar, they’ll have an opportunity to learn more about what you’re offering and how it can help them. In addition, they’ll also get a chance to ask questions during the event as well as after it’s over.
It’s important that you plan quality content ahead and know what information you want to share before starting your workshop or webinar. You should also make sure there are no spelling errors or grammar mistakes because these can be distracting for listeners who might otherwise enjoy attending your event.
14. Create a referral program
Word of mouth is first of all free marketing and it’s a cost-effective creative marketing strategy. Creating a referral program for your existing customers is a great way to get more business. When you offer an incentive for customers to refer their friends and family members, they are more likely to do so. In addition, it can help increase sales because people want what other people have already bought! So, start creating your own referral program for existing customers today!
As you can see, there are many creative ways that can use in your marketing efforts as a small business and help promote your products and services. You just have to think outside the box and come up with unique content marketing ideas that will help you reach more customers! When you do this, it will be easier than ever before!
So, what are you waiting for? Get started today!
Curious to learn more? Check out this a complete guide on What to Wear for a Professional Photoshoot: https://brandingstories.co.uk/what-to-wear-professional-photoshoot/
At Branding Stories, we create headshots for professionals that help you communicate your business and brand vision to your ideal clients. To learn more, check the about page, or our photography portfolio. Ready to discuss your photoshoot? Get in touch over on the contact page.